What’s the Difference Between CRM and Online Contact Management Software?

What’s the Difference Between CRM and Online Contact Management Software?

Successful businesses use a lot of different software solutions in order to streamline their daily operations and improve efficiency and productivity. One of the most important tools that almost every business needs is CRM (Customer Relationship Management) software, as it comes with a set of very useful features for building strong customer relationships and capturing more leads.

 

However, many business owners think that CRM software and online contact management software are actually one and the same, which is why they sometimes end up deploying a solution that is not exactly the right fit for their organization.

 

If you need a cutting-edge online contact management software, you can find it here, but first, take a look at what makes this type of solution different from a CRM system.

 

The Main Features of Online Contact Management Software

Main Features of Online Contact Management Software

Just as its name suggests, this type of software is aimed at managing your contacts. The system stores all your contacts, including their phone numbers, addresses, and emails, in one centralized location in the cloud. That way, you and your team members can access all the necessary information for reaching the contacts 24/7, anywhere you are and regardless of the device you’re using.

 

The software also stores the communication history with your customers and prospects so, together with all their contact information, it gives you a complete view of your customers.

 

The typical features of an online contact management system include:

 

  • 360° customer view
  • Collaboration tools (emails, calendars, notifications, notes, file-sharing)
  • Social media integration
  • Performance tracking.

 

As you can see, this type of software doesn’t go beyond tracking customer data. Cloud CRM software is important for business success but, if you run a small business and find that a full-fledged CRM solution is too expensive to implement just yet, then online contact management software is the right choice for you.

 

It can help you easily track your contacts and your communications with them, set up reminders and automate notifications for follow-ups, add notes and share files to keep everyone on the same page and essentially make it extremely easy for your team to keep track of all the leads and increase efficiency and productivity.

 

CRM software comes with plenty more capabilities and, besides storing customer data, it turns that data into actionable insight and aligns your marketing, sales and service activities, helping you deliver better customer experiences and grow your business.

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