Life Science CRM: Customer Relationship Tools for Pharmaceutical Industry

Life Science CRM: Customer Relationship Tools for Pharmaceutical Industry

If we were to choose the businessmen’s buzzword for the millennium, “customer experience” would be the worthiest contender. Its significance may transcend separate industries, but it wasn’t until recently that it was finally applied to the life sciences. We say finally because there’s really no experience more important than that provided to consumers of medical and pharmaceutical services.

Enter pharma CRM, the only reliable tool for building strong relationships with patients in need of pharmaceutical solutions.

What Is the Pharma CRM?

Pharma CRM is a customer relationship management tool designed specifically for the operational needs of pharmaceutical and life science organizations. As every other CRM solution, it keeps contacts and accounts in order and boasts a comprehensive base of customer data, including individual pharmaceutical and medical histories and interactions made between a company and its customers.

Pharma CRM

Industry-Specific Features

Without a suite of industry-specific features, a pharma CRM would be the same old customer database used by small businesses. The following tools cannot be found in every life science CRM solution, but are nonetheless essential to a proper functioning of any pharmaceutical institution. The list includes:

  • Account Management
  • Marketing Automation
  • Sales Process Management
  • Cycle Activities Planning
  • Customer Service Tools
  • Analytics and Reporting
  • Field Force Management

Where to Find Them?

Only experienced CRM vendors can provide a comprehensive list of features for different industries. Though basic customer relationship management tools are easy to find, great pharmaceutical solutions remain somewhat elusive. Our research led us to www.bpmonline.com/pharma, the only place that offers a holistic approach to marketing, sales and support within the life science industry.

The Benefits of Using Pharma CRM

Just like in any other industry, exceptional customer experience is here provided only through the joint effort of different organizational departments and utmost harmonization of their everyday processes.

Everything from marketing and customer engagement to sales and account management to analytics and customer service must be able to function without any discrepancies or delays, which is something that CRM tools ensure with automation, transparency and best industry practices. These built-in solutions come with UIs and UXs that promise ease of use, 24/7 accessibility and foolproof accuracy.

Pharma CRM is something that pharmaceutical and life science companies have been waiting for a long time. It’s a sophisticated solution for complex problems within the industry, the one that brings simplicity to everyday operations and ensures a systematic approach to long-term planning and development. Most importantly, it’s what builds experiences that pharma customers want and need.

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