CRM definition and 3 Best CRM Software Solutions You Can Utilize

CRM definition and 3 Best CRM Software Solutions You Can Utilize

The simplest CRM definition explains that CRM includes all the strategies, techniques and tools necessary for managing customer relationships in order to acquire and retain quality leads and increase sales. Effective customer relationship management helps businesses build trust with their consumers and inspire their lifelong loyalty, generating more sales and ROI and consistently growing their business.

When you dig deeper into the CRM definition, you can uncover plenty more benefits that an effective CRM strategy can provide your business with but, since you’re reading this, you’re probably already familiar with it. You need CRM software, but you need help choosing the right one.

You’ve come to the right place, as we’ve done all the research for you and compiled a list of top 3 CRM software solutions, all of which come with incredible features and benefits.

bpm’online CRM

Bpm’online CRM is a CRM software solution for marketing, sales and service management and automation. It is a very user-friendly solution that enables businesses, regardless of their size, to easily manage the lifecycle of every customer, from attracting quality leads and converting them to closing more sales and providing ongoing, high-quality, personalized customer service.

On a single CRM platform, which can be either cloud-based or deployed on-site, you can view and manage all your marketing, sales and service activities. Apart from a brilliant 360-degree customer view and robust analytics and reporting features, including accurate sales forecasting, the system also comes with excellent collaboration tools, as well as knowledge management and document flow automation capabilities.

You can seamlessly integrate your bpm’online CRM with plenty of third-party apps and you can access it both using your web browser or the bpm’online’s mobile app, which is compatible with Windows and iOS.

HubSpot CRM

HubSpot CRM is a cloud-based CRM platform for tracking and nurturing leads and empowering your sales team. It is a robust and very intuitive platform that helps you manage your sales pipeline and ensure that no quality lead ever slips through your fingers.

You can easily track all your high-quality leads and seize a lot of fruitful opportunities, making sure at the same time that every customer’s journey is maximally personalized. What makes HubSpot CRM different from all the others is that you can enjoy unlimited data storage and store up to 1 million contacts for free, which makes it perfect for small businesses.

You can also manage your email marketing campaign and track the performance of your emails, receiving real-time alerts whenever your recipients open the emails or download any attachments you’ve included.

Pipedrive CRM

Pipedrive CRM is a CRM and pipeline management tool designed for helping businesses become sales experts. It provides you with a streamlined view of your sales pipeline and enables you to easily track calls, emails and your entire sales progress, which the system tracks automatically.

Pipedrive CRM is very visually appealing, which significantly simplifies your sales management. You can streamline your workflow and easily keep tabs on all your deals with the help of an intuitive, easy-to-navigate dashboard. The lead management features it provides make it very easy to capture and track quality leads and convert them at the right time.

The system has detailed sales reporting features and a very solid email integration, as well as more than 100 third-party integrations available in the Pipedrive marketplace.

There are a lot more CRM software solutions to choose from, but these are definitely the top ones you should consider. Before you choose one, make sure you delve deeper into the CRM definition, so that you can learn more about it and make an informed decision that will truly benefit your business.

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